5 Aspects Technology is Shaping CBD Industry

Cannabidiol (CBD) is one of the dominant compounds in over 100 chemical compounds present in the cannabis plant. Before 2018, hemp-derived products like CBD fell under the schedule 1 class of drugs, making it illegal to grow, use, or distribute.
However, the 2018 Farm Bill made it federally legal to cultivate, process, and distribute hemp-derived products, making researching hemp and CBD more accessible. Research has resulted in innovative technologies that keep revolutionizing CBD production best practices. In turn, you can check treetop hemp co delta 8 review, e juice from CBDfx, offers on cannabis products, and many more products nowadays.
Below is how technology affects CBD production, processing, and distribution, including production.

Tech-savvy Hemp Cultivation

Before the 2018 Farm Bill passed, hemp was treated like marijuana despite having significantly different chemical compositions. While both plants contain delta-9 tetrahydrocannabinol (THC), hemp only contains a maximum of 0.3% THC, while marijuana contains at least 15% THC.

The legislation allowed large-scale hemp production leading to mechanized cultivation. Today, smart farming is trendy and is revolutionizing hemp cultivation and the CBD industry as a whole. Smart farming entails leveraging advanced ICT resources, including the internet of things (IoT), artificial intelligence (AI), and drones, to increase agricultural commodities’ quality and quantity.

Advanced cross-breeding technology helps increase the CBD yield per plant, allowing for more CBD production per acre of land. Using drones fitted with soil and environmental sensors helps facilitate data-based farming. They help map out terrains and establish soil types, allowing you to identify precise areas where hemp will flourish.

 

The technological resources also facilitate effortless crop management, hemp plants being ultra-sensitive. Hemp cultivators can use smart irrigation systems and cloud resources to monitor growth conditions like temperature, light, and humidity in real-time.

Efficient and Safe CBD Extraction Methods

CBD exists as an essential oil in the hemp plant, so CBD manufacturers must extract its resin from hemp before using it. Scientific research and innovations contribute to the safest and most effective CBD extraction methods.
Solvent extraction using liquids like butane, ethanol, and olive oil is the oldest CBD extraction method. However, the technique has various shortcomings including, being non-environmentally friendly, expensive, and potentially harmful solvent residue in the final product, particularly with butane.

CO2 extraction or solvent-free extraction emerged as a safer, eco-friendlier alternative to CBD solvent extraction. The method entails pressurizing and cooling CO2 gas to a supercritical state (between gas and liquid) before passing it over to hemp to extract CBD resin. However, CO2 binds better to oil-soluble molecules than water-soluble ones, limiting the phytochemicals like terpenes in the final extract.

Consequently, the search for an extraction method that optimizes CBD extraction while capturing maximum beneficial phytochemicals ensues. The answer seems to lie in a new technology called ultrasonic-assisted extraction, which utilizes varying wave frequencies to separate CBD from plant matter.
The method is cost-effective, eco-friendly, fast, facilitates consistency, and does not employ heat- damaging some phytochemicals. While ultrasonic-assisted CBD extraction is not yet mainstream, it holds great promise for the CBD industry.

AI Marketing

CBD and CBD-infused products exist in vast forms, from tinctures and topicals to bath bombs and CBD pet products. The sale and distribution of such an extensive product catalog require a robust marketing strategy.

However, while hemp and hemp products production is federally legal, state laws create a legal conundrum for CBD, as the product is illegal in some states. Consequently, some social media platforms and search engines restrict paid CBD Ads.

Navigating CBD’s legal landscape to create a robust marketing strategy requires making data-informed decisions. Therefore, most marketing teams in the CBD industry rely on AI marketing to facilitate customer satisfaction while maintaining profitability. AI marketing uses machine learning to interpret data beyond the basic metrics and establish market trends and customer preferences.

It undertakes marketing elements like content creation, consumer cohort creation and makes on-the-fly decisions without human intervention. Therefore, AI marketing facilitates customer acquisition, conversion, and retention within the CBD industry.

Transparency

CBD is popular in wellness and alternative medicines circles for its purported health benefits. However, the CBD industry faces challenges like transparency issues and inconsistent product labels, causing potential consumers to view CBD as “snake oil.”

Although the FDA cracks down on unscrupulous CBD sellers selling unapproved products, there are still illegitimate dealers. Technology facilitates transparency within the CBD industry as it allows above-board producers and sellers to give customers easy access to third-party lab tests.

Some CBD product labels feature scannable QR codes that open independent product analysis certificates on your phone. Other CBD producers use tracking systems to help regulatory authorities monitor every step of their production process.

Blockchain And Cryptocurrency

Given CBD’s legal grey area, some banks refrain from dealing with its industry players. However, blockchain technology and cryptocurrency facilitate smooth and transparent transactions within the industry.

Blockchain is an unchangeable ledger that documents every transaction conducted over a product or asset. CBD businesses can deposit funds into their blockchain wallets rather than using banks. It also facilitates diverse payment options, allowing consumers to pay for products using cryptocurrency.

Conclusion

Ubiquitous technology is gradually refining the CBD industry by facilitating effective production, top-grade products, and transparency. Continuous technological advancements hold great promise for the CBD industry in the future.