When you first start your unsubscribe list, it can feel like a lot is going wrong. You’re getting bombarded with emails, customers are leaving your site or app, and you have a ton of un-subscribes on your hands.
But that doesn’t mean you can’t do anything about it! It may feel overwhelming initially, but the best way to overcome resistance is to ask for help. If you dare to reach out to potential subscribers and ask them directly if they would like to receive a specific message or offer from you, then you’re in good shape.
If you act before feeling defensive or upset, there are plenty of good reasons for not unsubscribing from separate emails or offers that make perfect sense.
Here are five reasons why your unsubscribe list may be high.
1. Irrelevant Content
It’s important to remember that when you subscribe to a list, you don’t just receive an email every time someone sends an email to this particular list. You receive an email whenever the sender sends an email to your inbox.
That means that if you subscribe to a list with a bunch of people who are all friends and family members, you’ll get duplicate emails over and over again, but only from people who are in your inner circle.
If that sounds like a waste of time or even annoying, then it’s likely that your unsubscribe list is high because some of those emails are just plain irrelevant. If you want subscribers who will take action as soon as they see your message, it helps to ensure that your messages are relevant to them.
2. Being Boring
Remember how we talked about how subscribers are motivated by relevance? Well, if you’re sending emails that aren’t interesting to your subscribers, they will stop opening them.
If you don’t want to be boring, it helps to think of the emails you send out as a conversation. You want your subscribers to feel like they can ask questions and get answers whenever they need them.
That way, your messages aren’t just void of content; they’re void of anything that would make someone feel bored too!
3. Pestering Them
It’s tempting to send emails to subscribers asking them to do something. It’s easy and helps you feel you’re being helpful by asking for something. However, if you’re asking subscribers to take action, you must ask in a way that isn’t annoying or pushy. If your subscribers have decided not to take action on your offer, sending them another email doesn’t change their minds. It may make them feel annoyed and irritated because they don’t want anything else from you right now.
4. Being Forgotten
Many SMS text alerts have a number you can text to unsubscribe from them. If you’re not using this method, you must ensure you don’t forget to send out your messages. If you don’t send out your messages at all, then it makes sense that people will stop opening them because they no longer feel like they have anything of value to read.
5. Void of Value
Remember how we talked about how subscribers are motivated by relevance?
Well, if you’re sending emails that aren’t interesting to your subscribers, they will stop opening them. If you don’t want to be boring, it helps to think of the emails you send out as a conversation.
If you remember these five tips, it helps to ensure that your messages are void of annoying things that could cause people to stop opening them. This is especially important if you’re sending text messages.
If your subscribers have trouble receiving your text alerts, it immediately helps to fix the problem. Helping your subscribers to be able to receive your alerts will help them keep on being interested in what you have to say.