A personal brand for tutors and how it can help you scale your business

As the world continues to shift toward online professional learning and alternative means of earning a living, we continue to see a huge boom in the online tutoring industry. More and more tutors are looking for work outside the classroom and monetizing their skills in different ways.

To successfully run an independent tutoring business and grow your revenue stream, it’s important to possess both a wealth of knowledge and a distinct and effective personal brand.

Unfortunately, tutors face numerous challenges regarding “selling themselves.” They should not have to go through all that in a perfect world, as this profession is critical to society and qualified teachers must be highly valued. However, if you don’t make enough money to survive and are looking for better ways to apply your knowledge, there are numerous resources available to assist you in earning more and developing your career.

Developing a strong personal brand is one of the most effective strategies for increasing your rates and sharing your expertise with a large audience.

In this article, you will discover the benefits of building a brand for your tutoring business and how to begin promoting your knowledge.

How can you benefit from having a personal brand?

A personal brand is a combination of your strengths and distinguishing characteristics that identify you as an expert in a particular field. Don’t dismiss it as a marketing gimmick that will not increase your income as a tutor.

A personal brand is an incredibly effective tool for cultivating a consistent client base and revenue stream. Consider the following top three benefits of developing an online tutoring personal brand:

Stand out in the crowd

Competition exists in every industry. Freelancing and providing online services are not an exception. There are many people out there providing similar services. Given that you share the same audience, it’s only natural that there will be some sort of expertise battle.

But, if you maintain a good reputation and demonstrate unique attributes, you will stand out in the market and make it easier for potential customers to identify you. Your personal brand highlights your personality and uniqueness as an expert.

Build authority

When you’re not afraid to consistently show your talents and expertise by delivering true value, you’ll be rewarded with market authority and audience recognition.

Even if you don’t aspire to be a global star in the field of online tutoring, having a strong personal brand will allow you to put your knowledge and ideas to better use. You’ll be able to influence a large audience, which will undoubtedly result in the scaling of your business and an increase in your income.

A Loyal audience and an endless stream of clients

As previously stated, developing a personal brand and managing your reputation will undoubtedly lead to the expansion and scaling of your private business. Consistency in marketing and client flow are two metrics that correlate.

Your audience will recognize you as an expert if you consistently communicate your strengths and the value of your knowledge. They are more likely to recommend you if they are satisfied with your work and their friends or colleagues require the service you provide.

For instance, if you are a math tutor and actively share interesting and eye-catching information about math on social media, such as hacks and fun math problems, you are building an audience of students, pupils, and their parents. Even if they aren’t current clients, they will remember you when they need private tutoring in the future. They see your expertise regularly, which helps to build trust.

Also, keep in mind that humans are naturally curious. They want to learn more about you as a person and connect with you on various levels to feel confident and enjoy the learning process. That is when a personal brand is 100% effective.

How to brand yourself as a tutor?

I’d love to assist every tutor in avoiding the hassles associated with creating a personal website, advertising, and other tech-related stuff. In my opinion, tutors should focus more on providing help adequately without having to worry about the technical and marketing aspects. However, if you do not market yourself, you will go unnoticed.

The following are the most important steps in getting started with self-branding. Additionally, I’ve included helpful resources and links to top tools for remote work to aid you on your marketing journey.

1.) Self-assessment

Every successful entrepreneurial journey begins with an evaluation of one’s skills. You need to be honest about your own strengths and weaknesses and articulate your unique selling proposition. Try to answer these questions:

What are my core skills?

How can the world benefit from my knowledge and talents?

What is the best way to share my knowledge?

How can I describe myself as a professional in one phrase?

How can I embed my personality into my career?

I’d like to share the profile of George, a math tutor who chose to market himself on Tutorful as an example. Take a look at how he described his experience and qualifications. It’s clear what he’s passionate about, how much value you can get, and so on.

Besides that, we can learn how he diversified his knowledge base through comprehensive tutorials, guides, and the like. A great example of self-evaluation at its finest!

2.)  Find a platform where you can share your knowledge

In today’s digital age, you must be visible to reach and grow your audience. This makes it much easier to connect with your potential customers. We just need to figure out how to brand ourselves properly.

Allow me to demonstrate an excellent example of personal branding. Mario is a math tutor. He went from the classroom to running a successful YouTube channel where he shares his knowledge with thousands of people. Additionally, he has created unique mathematics courses.

Mario has chosen YouTube, but there are numerous other options. Consider some of the options below and how you want to develop your online presence.

Personal website

Running an independent tutoring business online requires that potential customers be able to access all of your information in one place and, book appointments online if possible. In this case, having a personal website is an excellent solution.

However, it is obvious that creating a website without coding knowledge is complicated. So, we recommend that you try platforms such as Workee. It can serve as your back office, complete with a personal website, online scheduling, video calls, and bookkeeping functionalities.


Social media

It’s no secret that we live in an era defined by social media. Everyone, especially the younger generation (your target audience), has a social media profile and uses Facebook or Instagram to search for products and services.

There, you can start building your online brand. Optimize your social media profiles, create a content strategy for sharing, and engage with your audience on a regular basis. Even if you aren’t an extrovert, there are tons of ways to build your brand in your comfortable regime.

Platforms and marketplaces customized for tutors

Consider pre-built solutions, such as customized marketplaces, if you are unable or unwilling to build your online presence on your own. There are numerous platforms that assist in connecting students looking for tutors and teachers with their students.

A good example is Tutorful. It’s an all-in-one solution for tutors. To start sharing your knowledge there, you need to craft a catchy and effective self-presentation (see #1 point of this guide) and pitch yourself.

3.) Consistent content creation and development

After you’ve established yourself as an expert and started to build an online presence, it’s time to market yourself and consistently produce valuable content.

Develop your own blog, create engaging social media content, share your expertise and testimonials from satisfied clients – all of this will help you stand out in the market. The key is to be consistent.

You should also not limit yourself to being a tutor. As a person, you have the right to express your thoughts about the learning process, the hurdles you face, and so forth.


As a professional tutor, you have numerous opportunities to grow your business by developing your personal brand. Use it to build your reputation in a positive way and the desired outcomes, such as higher rates, more clients, and authority, will follow.

Have you ever considered personal branding? How do you market yourself?


Author Bio

Julia Burova

Julia is a professional strategic marketer. She helps small businesses to develop brand awareness and attract the right audience. Currently, Julia works at Workee – a back office for freelancers.