Email marketing is one of the most influential and successful tools of communication for small and large businesses.
Your email subscriber list is an indication of your reach and influence – the more engaged your email subscribers are, the better.
As a business owner or a potential business owner, you have probably asked yourself on the different types of email you can send to your email list that will ensure you remain at the top of the inbox list.
If you are not hiring an advertising agency team to deal with your campaigns, you better understand some crucial points about email marketing. Before we go into it, we thought it would be useful to provide some fascinating stats on email marketing.
Quick Facts on Email Marketing
- – Emails on mobile devices have steadily been increasing their open rate. The industry average hovers around 35-40%.
- – Email open rates are at their lowest on Sundays and Mondays.
- – The types of businesses leading the way in mobile email marketing include the publishing, entertainment, and social networking industries.
Before you decide on the type of email you’d like to send to your email subscriber list, it is helpful to understand the different types of emails you can send to your audience to keep them engaged.
Below are helpful ways in how to market your business using email marketing.
Email Newsletters are an excellent way to keep your business top of readers’ minds as well as the top of their; inboxes. Before creating a newsletter, ensure to define your goal: what is the purpose of the newsletter?
One goal could be to increase newsletter sharing so that you obtain new users to your email list; if so, ensure that your content is captivating.
The advantages of creating a newsletter are plentiful. Still, most importantly, if users enjoy the content, you will generate anticipation in readers that will create excitement every time they receive your newsletter.
By building this excitement and anticipation, they will begin to associate your brand positively, and that helps sales, which is an excellent tactic if you’re thinking about how to market your business with email marketing. Newsletters are great for marketing to potential prospects but also to engage your current subscribers with company news, product releases, and the all-important feedback requests.
Services such as MailChimp let you create attractive newsletters and send them to your email list.
Digests are similar to email newsletters in that they provide summaries of existing information.
Digests typically highlight the more popular pieces of content to ensure high click-through rates. For example, if you are a production company, you can create a digest on the top movies of all time to engage your readers. Digests are a lot easier to consume than newsletters for the simple fact that they are typically links.
Similar to emails, if the digests are done right, then there can certainly be an aura of anticipation around them. Also, the digest’s design can afford to be much simpler than those of newsletters, and they can be sent to different audiences.
A popular option for many businesses is a blog digest which aggregates all of your recent blog articles throughout a specific time frame and releases an email with links.
Stand-Alone emails: about one unique offer or service. For example, you can send your users an exclusive email if you have just published an e-book or are offering discounts on your products. These dedicated emails act as landing pages for your offer, and you can measure the effectiveness of the emails pretty quickly.
The advantages to stand-alone emails are also plentiful because, through the email, you have a focused call to action. You can tell the user exactly what you want them to read and can easily measure whether they clicked or not.
One disadvantage to stand-alone emails is the fact that they tend to be less consistent than newsletters and digests; therefore, users may ignore them, so the Email Subject needs to be enticing.
Among all ways we have as a source of profitable traffic, such as social media (Twitter, Instagram, Facebook), organic search, or PPC campaigns; email marketing is still one of the greatest tools to market your business online, it should be a component of a broader, holistic approach to educating consumers about your company.
Many companies make the mistake of merely investing in email marketing because it is so successful. Still, if not partnered with search engine optimization, content creation, social media, and some paid media efforts, then you won’t utilize email marketing to its full potential.